Lucidity Spotlights

Spotlights

We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

Lucidity Insights Research Team

Anamika  is a change maker with 15+ years of management consulting, project management, event management and research experience. Having worked for Accenture for over a decade, she began her career overseeing change management and digital learning and development programs across Fortune 500 clients globally. 
Today, Anamika works with select clients on large-scale change programs, and writes whenever she can. As a life-long learner, and lover of writing, she found herself becoming an excellent interviewer, story-teller and speaker. She is passionate about giving voice to startups, projects and new technologies that are nearing break-through. She is curious about the intersection between technology, human behaviour and wellness, and is often most intrigued by startups that help people live better and happier lives.  
Anamika received her BA in Economics and Chinese Studies from the University of Nottingham. She is London born and bred, and splits her time between London and Dubai. She is a certified HIIT instructor, NLP coach and world traveler with a love of experimental cooking.

Researcher

Anamika Patel

Aby Sam Thomas

Saudi Arabia

Pure Harvest Smart Farms: MENA’s Next Agtech ‘Uni-Camel’

Fintech

Ashok is a storyteller who uses numbers as his medium. He loves to crunch data, analyze it, and investigate deeper questions until the stories begin to emerge on their own. Ashok comes from a finance and consulting background, having worked in the strategy consulting and private equity fields across the Middle East and Emerging Asia for over 15 years, prior to becoming a business writer. When it comes to tech stories, Ashok has a penchant for startups in the fintech, B2B SaaS, AI and ML spaces. He loves writing about Venture Capital, M&A and the general investor landscape of startup ecosystems.
Ashok holds a Bachelor’s of Science in Electrical Engineering from the Georgia Institute of Technology, as well as a diploma in Finance. He speaks English and Hindi fluently.

Ashok Raman

The Growing Business of Foodtech

KASO Is Reshaping the Food Procurement Industry, Looking To Achieve $1 Billion GMV by 2024

Food Tech

Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having  spent 15 years advising Fortune 500 companies  and multinational conglomerates  from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. 

Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall.

Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an  enthusiastic storyteller and writer.

Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

Co-Founder & Chief Content Officer

Erika Masako Welch

Yango Tech: Tech Stack for Profitable E-Grocery

KLC Virtual Restaurants: Cloud Kitchens Re-Imagined

Yango Delivery: The First Choice for Last Mile Delivery

Nazmia is a young writer passionate about making complex data and research more approachable, understandable and entertaining. She’s always been an educator at heart, taking on mentorship roles teaching creative and business writing to the scientific community. She is currently pursuing her passion at the intersection of technology and healthcare through a Masters degree in Biomedical Engineering. When she’s not in the lab pouring herself into the magic of tissue engineering and reconstruction, she’s writing and educating the world about all things biotech, healthtech, insurtech and edutech. If you're looking for practical insights with a touch of whimsy, Nazmia is the voice to follow with a fresh perspective on the ever-evolving digital and tech industry. 
Nazmia holds a BS in Biology and is currently pursuing her MS in Biomedical Engineering at the American University of Beirut. She specializes in cartilage tissue research, and uses her writing as a therapeutic escape to produce captivating pieces that take her readers on a journey with every word.

Nazmia Nassereddine

India

Foodics: The Region’s Most Prominent Foodtech-Meets-Fintech Player

The Electric Vehicle Revolution Has Arrived

BYD Speeds Ahead in the EV Race by Surpassing Tesla and Venturing into the Metaverse

BYD Speeds Ahead in the EV Race, Surpassing Tesla and Into the Metaverse

Sustainability

Tesla betting $76M on Wiferion: the Future of Wireless Charging

Pierrick Ribes is an accomplished professional adept in strategy formulation and consultancy. Fueled by an insatiable thirst for knowledge and a propensity for continual learning, he dedicates his free time to Lucidity Insights, enriching its content with insights drawn from his extensive professional expertise and refined research acumen.

A distinguished graduate of EDHEC Business School and Anglia Ruskin University, Pierrick holds a master's in management, an MSc in financial management, and a BA (Hons) in business management. His unwavering commitment to learning, coupled with a drive for professional excellence, underscores his aspiration to be an influential voice. Through his insightful writings, Pierrick aspires to provide invaluable knowledge and perspectives to the discerning readers of Lucidity Insights and Entrepreneur.com.

Contributing Writer and Researcher

Pierrick Ribes

Opportunities in Web3

The Rise of the Builder in the Age of Web3: Consensys Reveals Global Survey on Crypto and Web3

Consensys Pioneers a New Era: The Rise of the Builder in the Age of Web3

Crypto, Blockchain & Web3

The Dawn of Web3: Joseph Lubin’s Visionary Journey

Dubai's Venture Capital Ecosystem

In Conversation with Dany Farha, Managing Partner of BECO Capital, and Board Member at Dubai Chamber of Digital Economy

In Conversation with Dany Farha, Managing Partner of BECO Capital

Entrepreneurship

“Only possible in Dubai”: Fuel On-Demand CAFU, Disrupting a Centuries-Old Fueling Business

CAFU – Disrupting a Centuries-Old Fueling Business, “Only possible in Dubai”

In Conversation with H.E. Ahmad Abdullah Juma Bin Byat, Vice Chairman of the Dubai Chamber of Digital Economy (DCDE)

In Conversation with H.E. Ahmad Abdullah Juma Bin Byat, Vice Chairman of the Dubai Chamber of Digital Economy

Simona Sutaviciute

Sam Altman Speaks Up About ChatGPT and a Future Fueled by Generative AI

Sam Altman on ChatGPT and a Generative AI fueled Future

Artificial Intelligence

The Future of Fintech in Africa

Providus Bank, the Bank Supporting Fintechs in Nigeria

Providus Bank: The Bank Supporting Fintechs in Nigeria

Olayinka David-West, Associate Dean of the Lagos Business School: Achieving Financial Inclusion Will Require a New Kind of Customer-Obsessed Fintech

Olayinka David-West: Achieving Financial Inclusion Will Require a New Kind of Customer-Obsessed Fintech

Moove: Bringing Financial Inclusion to Mobility Entrepreneurs in Africa and the World

Moove.io: Financial Inclusion for Mobility Entrepreneurs

In Conversation with Mark Elliott, on Mastercard’s Role in Fostering Fintech in Africa

Mastercard’s Role in Fostering Fintech in Africa

IFC (International Finance Corporation) on Fostering Financial Inclusion via Fintech Investments in Africa

IFC on Fostering Financial Inclusion via Fintech Investments in Africa

NowNow: Reimagining Fintech in Africa

NowNow Reimagining Fintech in Africa

Spotlights

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